Premium Brands need Premium Marketing so ‘Make It Yours’

Premium Brands need Premium Marketing

The industry is changing fast, and keeping up with homeowner demands can seem quite daunting at times for installers.

Modern consumers want premium products and great service – and making life easier for their customers is what Dekko has always been about. In this demanding world, Dekko recognises that creating great marketing support is both expensive and challenging for their installer customers – and that’s why the firm is now seeking to take that pain away.

Fresh from their successful brand launch at the FIT Show, Dekko Window Systems are introducing a range of stunning and versatile new marketing materials to allow installers to showcase its Infinity and Räum product ranges.

‘Make It Yours’ provides the very highest quality marketing support to all of Dekko’s customers, helping them to communicate with homeowners and increase their sales.

‘Make It Yours’ enables installers to access and tailor a comprehensive range of high-end printed and digital assets showcasing the new Infinity and Räum brands. Dekko customers will be given access to a vast Dropbox folder full of professionally designed logos, banners, templates, brochures and stunning photography plus many other assets that they can use to quickly produce outstanding-looking promotional and point of sale material.

Retailers and installers can work with Dekko’s in-house and friendly marketing department to have personalised branding materials designed for them in a flash. It really takes tailored marketing to a brand new level and takes the stress and cost away for installers!

“In an increasingly competitive and changing market, installers need help to stand out from the crowd. It’s all about premium now, and that’s exactly what we want to give our customers,” comments Dekko Sales Director Kurt Greatrex.

“Top quality products need top sales material, and that’s why we created ‘Make It Yours’. As a result, it will be easier for our customers to quickly establish their credentials, and reassure homeowners that they’re dealing with a reputable, experienced installer and choosing the very best products.

“But this is just the start – we want to do more and more for customers, and in the months ahead, we’re going to be providing an even bigger range of customisable sales material.”

Get your ‘Make It Yours’ Pack – Call Kurt on 07770 967 355 or contact us online.

Dekko’s windows to wow show-goers at FIT

Award-winning Dekko Window Systems are adding stylish aluminium windows to their much-celebrated Räum Collection.

Award-winning Dekko Window Systems are adding stylish aluminium windows to their much-celebrated Räum Collection.

Launched to great acclaim in 2015, Dekko’s Räum Collection range originally consisted of sleek, high-performing aluminium doors, inspired by the outstanding quality and design of German manufacturing.

Seeing increasing demand for high-end home improvement products from increasingly discerning end users, Dekko has now responded by adding window products that it hopes will help installers capitalise on that trend.

Dekko Sales Director Kurt Greatrex commented: “The original Räum Collection proved so successful it was inevitable that we would add windows to the range at some stage. We’ve based them on the Reynaers profile – renowned for its strength, style and fantastic energy efficiency. Now, our trade customers can offer homeowners a complete package of high-end aluminium.”

The new Räum Collection windows will be among the array of best-in-class products Dekko will be bringing to Birmingham in May, when it makes its FIT Show debut. Numerous examples of the fabricator’s cutting-edge Infinity PVCu corner-welding process will also be on display. Faithfully replicating traditional timber with all the benefits of state-of-the-art PVCu, Infinity combines A+ rated energy efficiency and British Standard PAS24-accredited security with one of the smoothest corner welds on the market.

“The FIT Show offers us the perfect platform to introduce Räum Collection windows to the industry,” Kurt continues. “We all know it’s getting harder for installers to stand out in an increasingly competitive market, and a full suite of stylish, robust, thermally excellent aluminium window and door products offer them a fantastic way to do that. We look forward to sharing more about them at the FIT Show in May – but if you’ve got any questions in the meantime, don’t hesitate to get in touch!”

Dekko Windows Systems was founded in 2008 by Gary Torr and Kurt Greatrex, and is one of the leading fabricators of high-end PVCu and aluminium windows and doors. Based in Ashton-Under-Lyne, Greater Manchester, Dekko Window Systems was listed in the 2016 edition of the London Stock Exchange’s 1000 Companies to Inspire Britain. The report celebrates the fastest growing small and medium sized businesses in the UK.

For more information contact Dekko on 01614060055 or email us today!

Dekko takes Truro Windows to Infinity and beyond

Raum Infinity windows
Installers country-wide are rushing to offer Räum Infinity, the game-changing PVCu windows and doors from innovative trade fabricator Dekko Window Systems – and Cornwall-based Truro Windows, respected installers of nearly 30 years, have become one of the latest.

Unlike normal PVCu window and door frames which feature an unsightly 3.5mm wide diagonal groove at the join, a result of the welding and corner cleaning process, Räum Infinity frames come in two superior finishes.

The first is a smooth, seamless finish, which can be achieved on all laminated profiles. This option means you have no external weld sprue, reverse butt welds, unsightly grooves or knifed off jagged edges, all of which normally collect dust and dirt. The second finish is a 1.5mm thin pencil line on all non-laminated profiles.

Dekko achieves these stunning finishes thanks to their new graf welder, one of only a handful that’s operational in the UK, which has a patented ceramic heater plate that ‘zip welds’ the corner joints and allows for the precise placement of the welded sprue.

“It’s really tough to stand out in the PVCu market,” said Ian Baxter, Truro Windows managing director. “There are so many installation companies offering similar products, meaning you can sometimes end up in a price war. But with Infinity, Dekko were offering exactly what we needed. With smooth, groove-free corners, Räum Infinity looks very different to your run of the mill PVCu window, helping us appeal to affluent homeowners and giving us an edge over the competition.”

Kurt Greatrex, Dekko sales director commented: “We’re always delighted when an installer opts to start offering our products – especially when they’re as committed to quality and customer service as Truro are. We’re looking forward to a long, fruitful collaboration over the coming years.”

Founded in 2008 by Gary Torr and Kurt Greatrex, Dekko Window Systems are firmly established as one of the UK’s leading Residence 9, Deceuninck and Kommerling fabricators.

The company operates from a company’s 55,000 square foot facility in Ashton-under-Lyne and was recently named one of the London Stock Exchanges 1,000 Businesses to Inspire Britain. The factory is kitted out with over a £1m worth of equipment, including the cutting-edge graf welder that makes the Räum Infinity range possible.

Räum sales off to a flying start

black bifold doors from raum Dekko Window Systems has seen a massive upsurge in enquiries and sales following the recent launch of its much-anticipated Räum collection of high-end doors. Räum was launched at the back end of 2015 following a teaser campaign in the press and has become a firm favourite with several Dekko trade customers.

Dekko Sales Director, Kurt Greatrex, commented: “The industry reaction to our press teaser campaign was phenomenal – much more than we were expecting…we knew we had a great product range, and that between Purplex and ourselves we’d managed to come up with a really innovative marketing campaign – but we had no idea just how positive the reaction would be. Leads and sales went through the roof, and to be nominated for a Construction Marketing Award was the icing on the cake.”

One fantastic collection, three core products

Räum is made up of three core products – Gleiten (the range of bi-folding doors), Terassi (the range of patio doors) and Schommel (the slide and swing door) – all of which combine sleek, stylish aesthetics with exceptional practicality and performance.

As Kurt discusses, “One of the key benefits of Räum products is how they maximise natural light and create a feeling of airiness and space in the home…take the Räum Gleiten 77, for example. It has ultra slim sightlines and can be manufactured up to three metres high and seven metres wide – perfect for those ‘Grand Design’ projects.”

Kurt continued, “The biggest and best opportunities in today’s market are at the high-end, and Räum was specifically designed to help installers pitch to that lucrative demographic. The response so far has been phenomenal – so much so that we already planning to make some more exciting additions to the Räum range in the not too distant future.”

The North West’s most respected home improvement fabricators

Established in 1998, Dekko Window Systems is one of the North West region’s most respected fabricators of aluminium and high-end PVCu doors and windows.

In addition to its signature Räum collection, Dekko offers products from Deceuninck, Residence 9 and Kommerling. Last year, the company opened a 55,000 square foot manufacturing facility in Ashton-Under Lyne.