BEWARE Unglazed Residence 9 Windows!

Kurt Greatrex, Sales Director at Dekko Windows

In an open letter to the industry press, Kurt Greatrex, Sales Director at Dekko shares a warning about unglazed, unbonded Residence 9.

Dear Editor,

If you’re a window industry veteran like me, chances are you’ll remember the ‘pinking profile’ issue that arose during the late 80s and early 90s. As systems companies fought for better margins they ‘value engineered’ their formula, taking out essential components that resisted UV attack. The net result was profile discolouration and it severely damaged the reputation of the uPVC window and door industry, costing installers millions in the process.

Next came the ‘pitted’ letter-plates and handles fiasco when ‘shiny’ new PVD plated hardware arrived in the UK on mass from China. Six months after these products were installed, the plating started to pit and homeowners demanded their money back – costing installers millions once again.

Neither product had been properly tested before being sold into the market in large volumes and unfortunately, history is now repeating itself thanks to the growing number of fabricators preaching the ‘benefits’ of buying non-glass-bonded, unglazed Residence 9 windows. Yet the fact is Residence 9 has been designed, fully tested and is trusted as a glass bonded system, integral to its performance and longevity.

Residence Collection windows achieve industry leading U-Values through smart design. The frames and sashes are deeper than conventional systems, there are more thermal chamber pockets and the chamber webs and external profile walls are much thicker. But most crucially, Residence 9 profiles are bonded to the glass unit, strengthening the mechanically jointed frame and eliminating the need for traditional steel reinforcements. Glass-bonding also prevents movement and bowing in a system designed without large steel reinforcements.

Steel reinforcements have been used since the advent of uPVC windows to give the window strength, in particular, the lateral ‘I Value’ in the sash. When it’s windy, steel reinforced frames stay rigid and when it’s hot, the steel keeps the uPVC in shape and resists any bowing, ensuring the window will close and seal properly.

The downside of steel reinforcement is that it reduces the thermal performance of the window, so eliminating it through glass-bonding is really smart – the window is just as strong but offers significantly improved performance.

So, when I hear that fabricators are promoting Residence 9 windows unglazed and without glass-bonding my knees begin to tremble. Are we going to see product warranty issues with the best premium window in the industry, due to out of specification manufacturing processes? I have personally seen the consequences of non-glass-bonded welded Residence 9 sashes in a dark foiled finish and it’s not a good outcome! The net result is call backs, replacements, unnecessary costs and customer disappointment – a terrible outcome considering all installers rely on recommendations.

It’s true to claim that unglazed ‘timber welded’ and welded Residence 9 will be cheaper to buy, a bit easier to handle and if a glass unit does fail, then the IGU will be a bit easier to change. But in reality a window that isn’t factory glazed and glass-bonded can cause major problems once it’s installed into a home, when it’s fundamental design is based on this trusted glazing process – just like ‘pink’ profiles and ‘pitted’ letter plates from back in the day.

If you choose to buy unglazed Residence 9 you have to glass-bond on site, but how practical is that? Glass-bonding should be carried out in a dry factory environment and allowed to cure and set for a specified period – you simply cannot guarantee these conditions when out on site.

We have highlighted the issue with the team at the Residence Collection, and they agree that unglazed, unbonded Residence 9 is simply not manufactured to current specification. To be fair to them, they are currently researching and testing all of the new welding technologies in conjunction with glass bonding, as part of a diligent process as a premium systems company. We also know that they are in communication with the machinery companies and to their knowledge, no product testing has been carried out on unglazed Residence 9 windows, therefore, any product warranties will fall purely to the fabricator or installer. Would any installer want to install a product without the backing of the systems house?

We understand just how tough it is for installers at the moment, facing fierce competition at both local and national level, as well as external forces already making it harder for consumers to commit. The promise of one of the industry’s hottest products at a cheaper price is of course incredibly attractive. However, it’s a false economy – an inferior R9 window creates more problems than it solves and you can’t be sure your supplier will support you when things do go wrong.

Dekko have achieved PAS24 accreditation across the entire Residence Collection range -including R7, R9 and the aluminium lookalike R² – meaning if you’re installing on new-build, self-build or renovation site you can be assured of a safe and secure product.

Whilst some fabricators are cutting corners to drive down prices, we have always been committed to doing things right. We employ a dedicated Residence Collection team and have a separate manufacturing facility to ensure absolute quality. We simply won’t cut corners and provide our customers with products we know to be below-par. It’s a crying shame that more fabricators don’t share our ethos.

In short, you need a fabricator you can trust to deliver Residence 9 to the highest standard. At Dekko we have an incredible history with R9, starting out as one of the launch partners in 2013 and growing to become the UK’s largest Residence Collection fabricator manufacturing 700 quality frames each month. We will continue to make our R9 windows ‘The way they’re meant to be.’

Yours sincerely,

Kurt Greatrex,

Sales Director,

Dekko Window Systems

For more information contact Dekko on 0161 406 0055 or send us a message online.

Dynamic Dekko Window Systems celebrates 10 years at the top

PR548 - Kurt Greatrex Dekko Window Systems Sales Director

The UK’s foremost fabricator of high-end home improvement products, Dekko Window Systems, is celebrating a dominant decade in business. Founded at the tail-end of 2007 by Gary Torr and Kurt Greatrex, Dekko made its name as the reliable trade supplier of high-quality Deceuninck uPVC windows, claiming a larger market share with every passing year thanks to exceptional craftsmanship, a reliable service and fast turnarounds, in particular of foiled products.

Dekko’s eureka moment came when the Greater Manchester firm saw the industry landscape move towards premium products and launched Residence 9, the timber-look flush sash window, back in in 2013 and focused entirely on Deceuninck products and their colour from stock. Dekko quickly grew to become the largest fabricator of The Residence Collection and Deceuninck products, prompting them to move from their original 25,000 square foot factory in Bredbury, to an all-new 55,000 square foot factory in Ashton-Under-Lyne.

Soon after the factory move Dekko launched Räum, the high-end aluminium brand in cooperation with Reynaers, and invested in cutting edge Graf Welding technology enabling them to manufacture uPVC frames with seamlessly welded joints – a range they call Infinity.

“It’s been an incredible 10 years at Dekko, growing from a regional trade supplier to one of the UK’s leading and most trusted fabricators with a nationwide client base,” comments Kurt Greatrex, Sales Director at Dekko. “Our success comes from seeing consumer tastes shift from white plastic windows towards high-end, luxury home improvements and in turn investing millions of pounds in the business to cater for this market. It’s an area we continue to focus on and we have some exciting developments up our sleeve ready to launch in 2018.”

Dekko will be marking their special anniversary with a customer open day held at their headquarters in the New Year. “The open day will be an opportunity to reveal our new showroom, which will be kitted out with our latest product innovations,” Kurt concluded.

For more information contact Dekko on 0161 406 0055

Dekko helps McDermott Windows make premium switch

Leading fabricator, Dekko Window Systems forms partnership with Blackburn-based double glazing installer McDermott Windows by shifting into the high-end, premium market

We have a proven track record of helping its customers successfully shift into the high-end, premium market. One of the latest examples, which displays the our overriding commitment to being far more than a trade supplier is our partnership with Blackburn-based McDermott Windows.

Seeing the value of our product range and looking to diversify, the family-run business with over 15 years of experience in the industry now offers its customers Dekko’s entire range including their Infinity range of seamless uPVC windows, Räum aluminium and R9 from The Residence Collection.

“For installation firms, it’s so important to have the right product range, especially as consumer tastes are changing and more are looking towards the premium end of the market,” comments Sales Director, Kurt Greatrex. “McDermott Windows saw the tide changing and wanted to stand out from their competitors in what is a challenging and competitive market by offering high-end home improvements.”

Along with supplying their products, Dekko has also helped the firm transform their marketing through their ‘Make It Yours’ initiative. Launched at The FIT Show, Make It Yours is an all-encompassing marketing package which provides installers like McDermott with high-quality, personalised point of sale material, showroom support and promotional assets.

“We’ve said it before but premium brands need premium marketing,” continues Kurt. “Our marketing support dovetails with our luxury product line and provides a drastic improvement compared to the overprinted brochures other fabricators peddle. Our customers can meet with our design team to create tailored material which matches their brand and instantly validates their credentials with the customer, leaving an indelible impression.”

“When we decided we wanted to shift our focus towards a premium portfolio, it was really a no-brainer for us to partner with Dekko,” Managing Director Stephen McDermott explains. “It’s not a case of Dekko dropping off their products, but working directly with us and giving us the tools we need to target the premium end of the market. The marketing package alone separates Dekko from other fabricators, with such bespoke material being invaluable for a consumer-facing business like ours.”

We was founded in 2008 by Gary Torr and Kurt Greatrex, and is one of the leading fabricators of high-end PVCu and aluminium windows and doors. Based in Greater Manchester, Dekko was listed in the 2016 edition of the London Stock Exchange’s 1000 Companies to Inspire Britain. The report celebrates the fastest growing small and medium-sized businesses in the UK.

For more information call us on 0161 406 0055 or send us an online message.

Dekko inundated with leads following appearance on hit ITV show

Dekko's RAUM aluminium bi-fold door

Premium product fabricator Dekko Window Systems has been inundated with leads following an appearance on the hit ITV programme Love Your Home and Garden, which is hosted by renowned presenter Alan Titchmarsh.

Dekko’s luxurious RÄUM aluminium bi-folding doors featured prominently on the ‘Get the Look’ section of the programme, which shows a close up of key products and guide prices, and within minutes, enquiries came flooding into the RÄUM and Dekko websites. Dekko had over 100 leads on the night of the show, with more filtering in over the following days.

“We were delighted with the response,” commented Sales Director Kurt Greatrex. “Most enquiries were from homeowners, and we passed these on to our trade customers. Interestingly though, around 30% of the leads came from businesses such as installers, builders and joiners, so we were able to go direct to these customers ourselves.”

RAUM aluminium bi-folding doors

Dekko initially decided to get involved in the programme after hearing about the tragic circumstances of the family in Banbury that was going to feature in the episode.

Kurt explains: “The mother had gone almost entirely blind after suffering a stroke, and was then diagnosed with breast cancer, forcing her to leave her job. The house was completely unsuitable for her needs, and Alan Titchmarsh and his team wanted to design a layout that would let more natural light into the home and allow for an easy transition from the home into the garden. ITV asked if we could supply a set of RÄUM aluminium bi-folds and we were more than happy to help.”

The RÄUM aluminium bi-fold is a premium door features super slim sightlines and can be used to open up entire walls, with two to seven panel combinations creating entranceways up to 7m across.

It is available in hundreds of colours, including White Sand and Space Grey, and a choice of matt, gloss or special Coatex finish. A realistic wood effect finish is available for consumers who prefer traditional aesthetics.

For more information, you can call us on 0161 406 0055 or send us a message online.

A whole new weld for Dekko’s Infinity uPVC range as sales skyrocket by 80%

Greater Manchester-based uPVC and aluminium fabricator , Dekko Window Systems are celebrating rocketing sales of its premium, Infinity uPVC range

In what has already been one of the firm’s most successful years in its history, trailblazing fabricator Dekko Window Systems is celebrating rocketing sales of its premium, Infinity uPVC range.

The firm which specialises in premium uPVC and aluminium products, has seen sales of its Infinity range of seamlessly welded uPVC windows grow by an impressive 80% compared to the same period last year. Kurt Greatrex, Sales Director at Dekko, believes Infinity’s success is attributed to creating a strong upselling opportunity for installers and a viable route to market to meet extensive consumer demand for premium products:

“It comes as no great surprise for us to see Infinity continue to soar, because it provides installers with the optimal solution to break into the thriving premium market,” explains Kurt. “Infinity helps installers rise above their competitors by offering something that is truly unique and far beyond the standard white uPVC windows their rivals are selling down the street.”

The Infinity range is Dekko’s unique stamp on Deceuninck’s high-performance 2500 and 2800 systems, combining three distinct styles; chamfered, sculptured and the star of the range, the flush sash. What separates Infinity from its rivals is a pioneering seamless weld, achieved by innovative graf welding technology – still new to the UK. This eliminates the ugly corner grooves which are synonymous with uPVC and allows Infinity to succeed in the high-end, premium market.

The smooth, timber-like appearance, along with a stunning range of premium woodgrain foils including Irish Oak, Rosewood and Nut Tree, all come together to create one of the most authentic timber-alternative collections on the market. Traditional aesthetics can be taken even further with heritage ironmongery, optional Georgian bars and dummy peg stays.

“Our approach at Dekko has always been customer-first, because if they are thriving then so are we,” adds Kurt. “That’s why we’ve developed three strong brands in Infinity, The Residence Collection and Räum, our aluminium range – offering installers everything they could possibly need to raise their profile, make more sales and ultimately take their business to the next level.”

“I believe the success can be attributed to the combination of quality products and all-encompassing marketing support thanks to our ‘Make It Yours’ initiative. This isn’t just overprinting brochures like many fabricators offer, this is an expansive strategy including fully customisable material which matches the installer’s brand and helps to build a stronger identity.

Installers instantly have more authority thanks to professional point of sale material, online content and powerful showroom support.”

Dekko Windows Systems was founded in 2008 by Gary Torr and Kurt Greatrex, and is one of the leading fabricators of high-end uPVC and aluminium windows and doors. Based in Greater Manchester, Dekko was listed in the 2016 edition of the London Stock Exchange’s 1000 Companies to Inspire Britain. The report celebrates the fastest growing small and medium-sized businesses in the UK.

For more information call us on 0161 406 0055 or send us an online message.

Premium Brands need Premium Marketing so ‘Make It Yours’

Premium Brands need Premium Marketing

The industry is changing fast, and keeping up with homeowner demands can seem quite daunting at times for installers.

Modern consumers want premium products and great service – and making life easier for their customers is what Dekko has always been about. In this demanding world, Dekko recognises that creating great marketing support is both expensive and challenging for their installer customers – and that’s why the firm is now seeking to take that pain away.

Fresh from their successful brand launch at the FIT Show, Dekko Window Systems are introducing a range of stunning and versatile new marketing materials to allow installers to showcase its Infinity and Räum product ranges.

‘Make It Yours’ provides the very highest quality marketing support to all of Dekko’s customers, helping them to communicate with homeowners and increase their sales.

‘Make It Yours’ enables installers to access and tailor a comprehensive range of high-end printed and digital assets showcasing the new Infinity and Räum brands. Dekko customers will be given access to a vast Dropbox folder full of professionally designed logos, banners, templates, brochures and stunning photography plus many other assets that they can use to quickly produce outstanding-looking promotional and point of sale material.

Retailers and installers can work with Dekko’s in-house and friendly marketing department to have personalised branding materials designed for them in a flash. It really takes tailored marketing to a brand new level and takes the stress and cost away for installers!

“In an increasingly competitive and changing market, installers need help to stand out from the crowd. It’s all about premium now, and that’s exactly what we want to give our customers,” comments Dekko Sales Director Kurt Greatrex.

“Top quality products need top sales material, and that’s why we created ‘Make It Yours’. As a result, it will be easier for our customers to quickly establish their credentials, and reassure homeowners that they’re dealing with a reputable, experienced installer and choosing the very best products.

“But this is just the start – we want to do more and more for customers, and in the months ahead, we’re going to be providing an even bigger range of customisable sales material.”

Get your ‘Make It Yours’ Pack – Call Kurt on 07770 967 355 or contact us online.

Dekko invites installers to ‘Make It Yours’ with two new brochures

Dekko 'Make It Yours' customised brochures for trade customers to win more business

Fast-growing Dekko Window Systems have unveiled two stunning new brochures, designed to help their trade customers boost conversions and win more business.

Just the first items in an extensive range of new sales material the Greater Manchester fabricator will be making available to trade clients over the coming months, the brochures each showcase two of Dekko’s premium-end product ranges – one spotlighting its high-end Raum collection of aluminium windows and doors, the other its Infinity range of seamlessly welded PVCu.

“As we look to massively step up our operations in the months and years, you can expect a lot more of this kind of high-quality installer support literature from Dekko,” commented company Sales Director Kurt Greatrex. “In an increasingly competitive market, installers need help to stand out from the crowd – and that’s exactly what we want to give them. With top quality sales material like this, it’s easy to quickly establish your credentials, and reassure homeowners that they’re dealing with a reputable, experienced installer.

“We want to go further than just producing identikit brochures, though. Going forward, we’re going to be putting great emphasis on supporting installers establish their own identities with end users in their area – as part of a campaign we’re calling Make It Yours. We’re going to be providing a huge range of customisable sales material that we can help them personalise with their own logos and other information about their business. Watch this space for more details!”

Dekko Windows Systems was founded in 2008 by Gary Torr and Kurt Greatrex, and is one of the leading fabricators of high-end PVCu and aluminium windows and doors. Based in Ashton-Under-Lyne, Greater Manchester, Dekko Window Systems was listed in the 2016 edition of the London Stock Exchange’s 1000 Companies to Inspire Britain. The report celebrates the fastest growing small and medium-sized businesses in the UK.

For more information contact Dekko on 01614060055 or send us a message.

Dekko’s windows to wow show-goers at FIT

Award-winning Dekko Window Systems are adding stylish aluminium windows to their much-celebrated Räum Collection.

Award-winning Dekko Window Systems are adding stylish aluminium windows to their much-celebrated Räum Collection.

Launched to great acclaim in 2015, Dekko’s Räum Collection range originally consisted of sleek, high-performing aluminium doors, inspired by the outstanding quality and design of German manufacturing.

Seeing increasing demand for high-end home improvement products from increasingly discerning end users, Dekko has now responded by adding window products that it hopes will help installers capitalise on that trend.

Dekko Sales Director Kurt Greatrex commented: “The original Räum Collection proved so successful it was inevitable that we would add windows to the range at some stage. We’ve based them on the Reynaers profile – renowned for its strength, style and fantastic energy efficiency. Now, our trade customers can offer homeowners a complete package of high-end aluminium.”

The new Räum Collection windows will be among the array of best-in-class products Dekko will be bringing to Birmingham in May, when it makes its FIT Show debut. Numerous examples of the fabricator’s cutting-edge Infinity PVCu corner-welding process will also be on display. Faithfully replicating traditional timber with all the benefits of state-of-the-art PVCu, Infinity combines A+ rated energy efficiency and British Standard PAS24-accredited security with one of the smoothest corner welds on the market.

“The FIT Show offers us the perfect platform to introduce Räum Collection windows to the industry,” Kurt continues. “We all know it’s getting harder for installers to stand out in an increasingly competitive market, and a full suite of stylish, robust, thermally excellent aluminium window and door products offer them a fantastic way to do that. We look forward to sharing more about them at the FIT Show in May – but if you’ve got any questions in the meantime, don’t hesitate to get in touch!”

Dekko Windows Systems was founded in 2008 by Gary Torr and Kurt Greatrex, and is one of the leading fabricators of high-end PVCu and aluminium windows and doors. Based in Ashton-Under-Lyne, Greater Manchester, Dekko Window Systems was listed in the 2016 edition of the London Stock Exchange’s 1000 Companies to Inspire Britain. The report celebrates the fastest growing small and medium sized businesses in the UK.

For more information contact Dekko on 01614060055 or email us today!

Dekko to make bold debut at The FIT Show

Kurt Greatrex, Sales Director at Dekko Windows

Fast-growing Dekko Window Systems is marking the latest stage of its expansion with a landmark debut at this year’s FIT Show.

One of the country’s leading manufacturers of PVCu and aluminium windows, Dekko has spent the last decade investing millions in infrastructure and innovative new products. In recent years, it’s built a new factory and added no less than ten new products to an already extensive range. But now that groundwork has been put in place, Dekko has decided the time is right to take the stand at the industry’s biggest trade event, as Sales Director Kurt Greatrex explains:

“We’ve made massive strides in the last few years – expanding and refining production, developing and launching high-end products and laying the foundations for future growth. Now, we’re heading to the FIT Show with a lot to shout about – and it provides us with the perfect platform to showcase the fantastic range we’ve been able to develop.”

In addition to its exclusive Räum Collection of aluminium doors and Infinity seamless-cornered PVCu frames, Dekko has also become the UK’s largest Residence 9 fabricator – the only one in the country with a dedicated R9 facility.

Due to its success, Dekko now offers the full Residence Collection, adding three further timber-effect PVCu windows to its range. The R7 and R² joined R9, allowing installers to meet any demand within the lucrative heritage market. Dekko will be showcasing the complete Residence Collection at The FIT Show for visitors to see.

“We’re hugely excited to be taking to the FIT Show for the first time, and meeting old friends and new prospects from around the country,” Kurt concluded.

Dekko Windows Systems was founded in 2008 by Gary Torr and Kurt Greatrex, and is one of the leading fabricators of high-end PVCu and aluminium windows and doors. Based in Ashton-Under-Lyne, Greater Manchester, Dekko Window Systems was listed in the 2016 edition of the London Stock Exchange’s 1000 Companies to Inspire Britain. The report celebrates the fastest growing small and medium-sized businesses in the UK.

For more information contact Dekko on 0161 406 0055 or send us an email.

Deceuninck Flush Sash now available with Dekko’s exclusive Infinity finish

Kurt Greatrex, Sales Director at Dekko Windows

Innovative fabricator Dekko is now able to offer Deceuninck’s new flush sash window in its exclusive Infinity finish, continuing to expand an extensive timber-alternative offering that already includes the phenomenally successful Residence Collection.

Deceuninck’s big reveal at the FIT Show in April, the Heritage flush sash has been designed to deliver A+-rated energy efficiency, PAS24-accredited security and outstanding weather performance, while offering convincing vintage aesthetics and suiting with the company’s existing Heritage range.

Now, thanks to revolutionary graf welding technology, Dekko is able to push that authenticity even further, providing the product with seamless, timber-style Infinity corner welds. The resulting Infinity flush sash offers all the durability, efficiency and functionality of modern PVCu, while even more closely replicating the look of a nineteenth century timber flush sash window.

“At Dekko, we’re always looking for ways to give our customers more options to break into lucrative areas of the market,” commented Kurt Greatrex, Dekko Sales Director. “Starting with Residence 9, and now with the expanded Residence Collection, we’ve been able to develop a comprehensive timber-alternative offering – but this year, we wanted to extend that even further. We were hugely impressed with the Heritage Flush Sash when Deceuninck unveiled it at the FIT Show – and we’re delighted to become among the few UK fabricators able to offer it with smooth, seamless corners.”

Founded in 2008 by Gary Torr and Kurt Greatrex, Dekko Window Systems has firmly established itself as one of the UK’s leading Residence 9 and Deceuninck fabricators. Operating from its 50,000 square foot facility in Ashton-under-Lyne, Dekko was recently named one of the 1,000 Businesses to Inspire Britain by the London Stock Exchange. Dekko has expanded its offering to include the complete Residence Collection.

For more information contact Dekko on 0161 406 0055 or send us an email.