In what has already been one of the firm’s most successful years in its history, trailblazing fabricator Dekko Window Systems is celebrating rocketing sales of its premium, Infinity uPVC range.
The firm which specialises in premium uPVC and aluminium products, has seen sales of its Infinity range of seamlessly welded uPVC windows grow by an impressive 80% compared to the same period last year. Kurt Greatrex, Sales Director at Dekko, believes Infinity’s success is attributed to creating a strong upselling opportunity for installers and a viable route to market to meet extensive consumer demand for premium products:
“It comes as no great surprise for us to see Infinity continue to soar, because it provides installers with the optimal solution to break into the thriving premium market,” explains Kurt. “Infinity helps installers rise above their competitors by offering something that is truly unique and far beyond the standard white uPVC windows their rivals are selling down the street.”
The Infinity range is Dekko’s unique stamp on Deceuninck’s high-performance 2500 and 2800 systems, combining three distinct styles; chamfered, sculptured and the star of the range, the flush sash. What separates Infinity from its rivals is a pioneering seamless weld, achieved by innovative graf welding technology – still new to the UK. This eliminates the ugly corner grooves which are synonymous with uPVC and allows Infinity to succeed in the high-end, premium market.
The smooth, timber-like appearance, along with a stunning range of premium woodgrain foils including Irish Oak, Rosewood and Nut Tree, all come together to create one of the most authentic timber-alternative collections on the market. Traditional aesthetics can be taken even further with heritage ironmongery, optional Georgian bars and dummy peg stays.
“Our approach at Dekko has always been customer-first, because if they are thriving then so are we,” adds Kurt. “That’s why we’ve developed three strong brands in Infinity, The Residence Collection and Räum, our aluminium range – offering installers everything they could possibly need to raise their profile, make more sales and ultimately take their business to the next level.”
“I believe the success can be attributed to the combination of quality products and all-encompassing marketing support thanks to our ‘Make It Yours’ initiative. This isn’t just overprinting brochures like many fabricators offer, this is an expansive strategy including fully customisable material which matches the installer’s brand and helps to build a stronger identity.
Installers instantly have more authority thanks to professional point of sale material, online content and powerful showroom support.”
Dekko Windows Systems was founded in 2008 by Gary Torr and Kurt Greatrex, and is one of the leading fabricators of high-end uPVC and aluminium windows and doors. Based in Greater Manchester, Dekko was listed in the 2016 edition of the London Stock Exchange’s 1000 Companies to Inspire Britain. The report celebrates the fastest growing small and medium-sized businesses in the UK.
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