How can window and door installers reach more homeowners?

September 29, 2022

In today’s competitive market, it’s more important than ever that window and door installers stand out from the competition.

Thanks to easy access to Google and other websites like Pinterest, homeowners are savvier than ever when it comes to home improvement products – what’s trendy, their pros and cons, and how much they cost.

Installers therefore need to have a constant competitive edge – when it comes to choosing the products they sell, as well as when it comes to selling them – if they are to attract and keep the attention of customers.

So how can installers attract more customers?

First, we need to consider the various ways in which homeowners find local window and door installers.

And one of the main ways they do this is through online directories.

Online directories

With a phone on hand at all times, potential customers are always just a search away from finding you, so if your business doesn’t have the proper information readily available through Google Maps, Yelp, or other similar services, you could be losing out to your competitors.

Signing up to online directories has many benefits, including a boost in your online presence, increased traffic to your website, growing trust in your brand, and ultimately, increased sales.

Customer reviews

Another very effective way of making potential customers aware of your business is through online customer reviews.

Most homeowners are interested in hearing what other people have to say before making their buying decisions, and so a review can go a very long way in earning you more business.

From your point of view as an installer, then, you can use these reviews to better understand what your customers are looking for – you can grow on the positive comments, but also use the insightful information to improve any issues that customers have faced, thereby creating a positive experience for the consumer and keeping your focus on their needs.

Online reviews also go a long way in improving your business’s ranking in a Google search – and the more reviews you get, the more people are encouraged to leave their own comments.

Essentially, you’re letting your customers do your marketing for you, and allowing them to maintain that constant positive awareness of your business.

What are homeowners looking for?

Next, you need to look at what you’re able to offer your customers – not just in terms of products, but in terms of good service, too.

A potential customer may easily find you through an online directory or customer review, but if you’re not offering something better than your competitors, they’re not going to stick around for very long.

So what are homeowners looking for in their window and door installer?

Competitive pricing

There’s no doubt that pricing plays an important role in the consumer decision making process, but this can often be a challenge within such a competitive market.

Competitive pricing is the process of strategically selecting price points for your products and services based on competitor pricing within your market, rather than basing prices solely on your own business costs or target profit margins.

It’s a method typically used by businesses that sell the same or very similar products within the same market – like the window and door industry.

It’s therefore vital that you pay attention to what your competitors are charging for the same products you’re selling, and base your prices off these – too high above the average price will put customers off, while too low might give the impression that your products aren’t of the same quality.

User-friendly website

The goal is to attract new customers, but if your website is not user-friendly, then you could very well be doing your business more harm than good.

When landing on your website, potential customers want to be able to find the information they’re looking for quickly and easily, and on any device.

This means your website not only needs to be mobile compatible, but also needs to include strategically planned content, presenting relevant information in appropriate sections so that visitors can find what they’re looking for with ease – if they can’t, it’s very likely they’ll simply go elsewhere.

Quoting software

Another way to impress potential customers is with an easy to use quoting software.

Besides various factors such as pricing, product quality, marketing and branding, it’s the sales process that plays a major part in sustaining business growth.

From the first ‘hello’ and the initial offer, to following up and closing the deal, the entire sales cycle requires swift communication with a personalised approach.

The benefits of quoting software include the ability to quickly generate professional and impressive sales quotes, which can be generated in multiple file formats and easily shared through multiple channels.

Essentially, quoting software allows you to spend more time on your clients, and less time on paperwork and proposals, an approach that will definitely win you more business.

Strong product offering

Lastly, it’s no use practising any of the above strategies without a strong product offering to back them up.

Through word of mouth, as well as through your website and marketing, your products need to be the focal point.

Focus particularly on what your customers are looking for, and supply them with the products that meet their needs.

While outlining all the features and benefits of your products to potential customers, make it clear that these are the products they need, while also going the extra mile to offer them advice on the best solutions for their home improvement plans.

By convincing potential customers that your products – and your products alone – are exactly what they need, they’ll be less likely to look elsewhere.

You’ll engage them, and most importantly, capture them as leads.

How can Dekko help you?

If you’re an installer looking to offer the best quality products on the market, look no further than Dekko.

We supply the Infinity range of uPVC windows and doors, which are manufactured using pioneering Graf weld technology to deliver a seamless finish, as well as the Räum range, a luxury collection of aluminium bi-folds, patio doors, windows and entrance doors.

We are also the UK’s largest fabricator of the Residence Collection, an incredibly popular product among homeowners, meaning as an installer, you can source all the products you need to get ahead of the competition.

For high-quality PVC and aluminium products, contact Dekko by emailing info@dekkowindows.com, or calling 0161 413 2473.