August 23, 2021
Your showroom can make or break your relationship with prospective clients. Installers and builders need to trust your brand if they are to sell it on to their customers, and a high-quality showroom is a key component in securing that trust. Whether you manufacture windows, doors, or conservatories, these 5 tips will help you to create a great trade showroom dedicated to your clients.
When laying out your showroom, it’s vital that you think about your customer’s journey. Categorising your products into departments that lead onto one another naturally will help the client navigate the store in an easy and time-efficient manner.
Time is precious for installers, so making everything easy to find will only improve your relationship with them! Be sure to keep your showroom well-stocked at all times to ensure that your clients don’t have to wait around for ordered products to arrive. Highlighting your dedication to providing super-fast lead times is always a great way to promote your business. Manufacturing your products in bulk would also reduce costs and ensure your clientele is getting the best value for their money.
It’ll be your clients that have to install your products, so it’s important that they know how to install them! Have a selection of your products on display in the showroom for them to interactive with. You could even provide demos yourself! This is a fantastic opportunity to show off the products that set you apart from your competitors.
Just be sure to carefully disinfect any products after use!
Having eye-catching displays that are relevant and on-trend can really help to establish your company’s authority and expertise. Try to have one focal display in each department of your showroom. Or, if you have a smaller showroom, just one display would be fine. Try to give your clients as much space and as much access to information as possible!
At Dekko, we offer our trade customers a comprehensive range of promotional materials. From brochures and point of sale to installation guides and product information sheets, our marketing support is completely bespoke and can incorporate your company logos to help boost your business.
Hiring staff that know the trade and are passionate about your products is a must! When a potential customer wants to know the U-values of your aluminium windows or what hardware options are available for your heritage windows, your team should have this industry insight.
Try to assemble a team for your showroom that has great communication skills and feels empowered to interact with installers and builders. Friendly staff can make a huge contribution towards building positive relationships with clients!
You could also set up information kiosks so customers have a place they can instantly access information on products, prices, delivery schedules, and so on. Remember, these installers will be selling your products to their customers, so the more information they have about them, the better.
Once you’ve established a personal relationship in store, it’s important to make sure that relationship is maintained. Be sure to collect contact information from your clients so you can continue providing quality service long after their visit. You can also send them details of any future special discounts!
One effective way of collecting contact information is by providing free wi-fi in your showroom that clients log into with their email addresses.
Our three UK trade counters stock our full range of uPVC and aluminium windows and doors like aluminium sliding doors and ancillary products to give installers quick access to any vital components they may need to complete an installation. Click here for more information.
"Ordered double glazed window for our shop. Dealt with Nathan on the Trade Counter, who was excellent and went above and beyond the usual customer service. Window was very well made and arrived with no problems. Fast delivery and would highly recommend."
"Recently used Dekko Windows to supply the windows and aluminium bi-fold doors for our renovation project. We paid a short visit to their showroom where Rob and Neil were really helpful, showing us around and providing options for us. We were really happy with the whole process and the windows look fantastic. Would definitely recommend this company."
"I've been using Dekko Windows for a number of years now and have been very happy with the level of service and products. Rob and Neil have never failed to get back to me promptly with quotes and lead times etc and Leon the delivery guy is always happy, friendly and helpful whenever unloading frames on site."
"Excellent service. It's always a joy to deal with Rob, Neil and Leon. They always go out of their way to assist me with my projects and are very professional and friendly. Thanks again to the Swindon Dekko Team!"
From our state-of-the-art factory in Lancashire, our products are transported to installers across the UK. We strive to meet all delivery deadlines to ensure our customers are never delayed. They stock an extensive range of PVCu and ancillary products to give installers easy and convenient access to all the necessary hardware.Contact Us