May 2, 2023
Dekko Window Systems Sales Director Kurt Greatrex discusses how investment in premium products paves the way to success…
Talk of an improving UK economy – the so-called ‘green shoots’ of growth – is currently doing the rounds among politicians just pleased that a terrible recession seems to have been avoided.
Even so, those of us on the ground are aware that in reality, not much has changed. At best, the economy is flatlining, fuel bills are still high, wages are not keeping price with inflation and there are many job vacancies going unfilled. In short, we’re still in a mess.
All this has a knock-on effect on consumers cautious of spending too much money at a time of squeeze. However, people are also aware of the old saying that ‘to buy cheap is to buy twice’ – even when things are tight, financially speaking, it can be a false economy to go cheap.
At this time of year many of us are thinking about carrying out home improvements, or even moving house. But with interest rate rises, there is still a lot of uncertainty around moving, so home improvements seem to be the way to go – but is doing it ‘on the cheap’ really the best option?
The long-term view is ‘probably not’. Economic downturns don’t last forever, and there will come a time when better prospects see more money in people’s pockets. Having invested in a premium home product that is more than likely to stand the test of time, homeowners will recognise that paying a little more was a wise decision, and particularly if they’re selling their home.
At Dekko, we’ve long recognised that the end user is keen on quality, as opposed to ‘cheap and cheerful’. They understand that home aesthetics matter – after all, you look at a new window or door every single day – and that more investment now pays dividends in the long run.
We offer a very comprehensive range of high-end products, everything from Räum windows and doors created from sleek aluminium like aluminium sliding doors, to Kubu smart locks, the very latest in app-based door security.
These aluminium windows and doors certainly create a feeling of light and airiness. They boast incredibly strong frames, while their slimline nature allows them to support a wide pane of glass, making them excellent choices for both commercial and cool, contemporary residential properties.
Naturally, Räum frames more than meet the requirements for insulation, acoustic and thermal properties and will continue to protect homes against the elements for many years.
The Residence Collection, on the other hand, is a premium product aimed at those with period properties and are regularly approved for installation in conservation areas as replacements for traditional timber.
Finally, if you’re looking to supply a top-quality front door that will withstand the worst of weathers while maintaining a fine appearance, look no further than our Infinity PVC range.
Combining the aesthetic qualities of a timber door with the outstanding performance of uPVC, this range comes with a choice of designs and colour finishes, while providing outstanding thermal insulation and achieving an A-rating for energy efficiency and helping to reduce heat loss.
It’s certainly a changing market out there, and there are of course many cheaper products available to the end user. But at Dekko, we believe that most homeowners are smart enough to understand what quality means, and why spending a little more on a product is more often than not a good decision for now and for the future.
Therefore, with continual investment in the right products, installers, I believe, will flourish, with Dekko at hand for support all the way.
If you’re an installer looking for a reliable supplier of high-quality products combined with dedicated support, give us a call today – we’d love to hear from you.
From our state-of-the-art factory in Lancashire, our products are transported to installers across the UK. We strive to meet all delivery deadlines to ensure our customers are never delayed. They stock an extensive range of PVCu and ancillary products to give installers easy and convenient access to all the necessary hardware.Contact Us