May 22, 2014
Dekko Window Systems, the leading Deceuninck, and Residence collection fabricator, brought together installers from the four corners of the UK for an informative customer conference that showcased the new products Dekko will be launching the next few months. The conference was hosted by Dekko supplier Eclectic Systems and included a series of key-note speakers, each of whom gave useful business advice to Dekko’s customers.
The day kicked off with Andrew Scott, Managing Director of Purplex Marketing, who discussed some of the sales and marketing strategies installers need to engage with today’s savvy consumer. Andrew highlighted the success of premium brands and pointed out how installers could take advantage of this with high-end products such as Residence 9.
Andrew was followed by Lee Marriott, Sales Manager Eclectic Systems, who gave a presentation about Residence 9, the flush sash window system designed with heritage properties in mind. Lee discussed how Eclectic Systems developed the window and how it has since gained approval in numerous conservation areas.
The latest innovations from Deceuninck and Kömmerling were brought to installers’ attention by Roy Frost, Deceuninck’s Managing Director, and Kevin Warner, Kömmerling Sales Director. Roy talked about the Monorail Patio Door and Colour 360, the frame that is coloured on all four sides including the rebate. After giving a brief overview of Kömmerling’s history, Kevin presented AluStar, the aluminium clad PVCu window based on Kömmerling’s C70 Gold system, which will be produced by Dekko later this year.
Attendees were given an overview of the Minimum Technical Competence (MTC) by Tim White, National Sales Manager for Consumer Protection Association (CPA). Tim also presented FastTrack, a unique service which comprises four modules: Sales, Knowledge, Protection and Legislation. Paul Atherton, owner of Stressless Sales, gave the attendees tips on how to improve their conversion rates, stressing that potential customers are more interested in what’s in it for them, rather than the technical details of a product.
Sam Cross, Purplex Senior Account Manager concluded the day with a presentation about Purplex Advantage, a marketing support package created to help installers build their brand, generate leads and grow their business.
To their customers’ delight, Dekko animated the day with a series of exciting prize draws. Winners took home a Residence 9 showroom sample offered by Eclectic Systems, an iPad – courtesy of Deceuninck, a pack of four one-hour Skype coaching sessions with Paul Atherton, the owner of Stressless Sales, a digital camera from Kömmerling, an experience voucher offered by CPA and a series of highly-targeted drop cards from Purplex Marketing.
Kurt Greatrex, Sales Director for Dekko said: “The purpose of the open day was to make our customers aware of the new products available from Dekko and to hopefully provide them with some useful information that they can apply to their business. The day was a complete success and I would like to thank all customers that took time out of their busy schedules to be here today. I’d also like to thank all the speakers for the information they have provided as well as for their support with our prize draw.”
One attendee, Angus McCubbin, Sales and Marketing Manager Panoramic Windows, said: “This was a very informative day with excellent speakers. We learned a lot and were very impressed with the new products available from Dekko – it was certainly worthwhile attending.”
For more information contact Dekko on 0161 406 0055 or contact us here.
"Ordered double glazed window for our shop. Dealt with Nathan on the Trade Counter, who was excellent and went above and beyond the usual customer service. Window was very well made and arrived with no problems. Fast delivery and would highly recommend."
"Recently used Dekko Windows to supply the windows and aluminium bi-fold doors for our renovation project. We paid a short visit to their showroom where Rob and Neil were really helpful, showing us around and providing options for us. We were really happy with the whole process and the windows look fantastic. Would definitely recommend this company."
"I've been using Dekko Windows for a number of years now and have been very happy with the level of service and products. Rob and Neil have never failed to get back to me promptly with quotes and lead times etc and Leon the delivery guy is always happy, friendly and helpful whenever unloading frames on site."
"Excellent service. It's always a joy to deal with Rob, Neil and Leon. They always go out of their way to assist me with my projects and are very professional and friendly. Thanks again to the Swindon Dekko Team!"
From our state-of-the-art factory in Lancashire, our products are transported to installers across the UK. We strive to meet all delivery deadlines to ensure our customers are never delayed. They stock an extensive range of PVCu and ancillary products to give installers easy and convenient access to all the necessary hardware.Contact Us