August 17, 2017
The firm which specialises in premium uPVC and aluminium products, has seen sales of its Infinity range of seamlessly welded uPVC windows grow by an impressive 80% compared to the same period last year. Kurt Greatrex, Sales Director at Dekko, believes Infinity’s success is attributed to creating a strong upselling opportunity for installers and a viable route to market to meet extensive consumer demand for premium products:
“It comes as no great surprise for us to see Infinity continue to soar, because it provides installers with the optimal solution to break into the thriving premium market,” explains Kurt. “Infinity helps installers rise above their competitors by offering something that is truly unique and far beyond the standard white uPVC windows their rivals are selling down the street.”
The Infinity range is Dekko’s unique stamp on Deceuninck’s high-performance 2500 and 2800 systems, combining three distinct styles; chamfered, sculptured and the star of the range, the flush sash. What separates Infinity from its rivals is a pioneering seamless weld, achieved by innovative graf welding technology – still new to the UK. This eliminates the ugly corner grooves which are synonymous with uPVC and allows Infinity to succeed in the high-end, premium market.
The smooth, timber-like appearance, along with a stunning range of premium woodgrain foils including Irish Oak, Rosewood and Nut Tree, all come together to create one of the most authentic timber-alternative collections on the market. Traditional aesthetics can be taken even further with heritage ironmongery, optional Georgian bars and dummy peg stays.
“Our approach at Dekko has always been customer-first, because if they are thriving then so are we,” adds Kurt. “That’s why we’ve developed three strong brands in Infinity, the Residence Collection and Räum, our aluminium range – offering installers everything they could possibly need to raise their profile, make more sales and ultimately take their business to the next level.”
“I believe the success can be attributed to the combination of quality products and all-encompassing marketing support thanks to our ‘Make It Yours’ initiative. This isn’t just overprinting brochures like many fabricators offer, this is an expansive strategy including fully customisable material which matches the installer’s brand and helps to build a stronger identity.
Installers instantly have more authority thanks to professional point of sale material, online content and powerful showroom support.”
Dekko Window Systems was founded in 2008 by Gary Torr and Kurt Greatrex, and is one of the leading fabricators of high-end uPVC and aluminium windows and doors. Based in Greater Manchester, Dekko was listed in the 2016 edition of the London Stock Exchange’s 1000 Companies to Inspire Britain. The report celebrates the fastest growing small and medium-sized businesses in the UK.
For more information call us on 0161 406 0055 or send us an online message.
"Ordered double glazed window for our shop. Dealt with Nathan on the Trade Counter, who was excellent and went above and beyond the usual customer service. Window was very well made and arrived with no problems. Fast delivery and would highly recommend."
"Recently used Dekko Windows to supply the windows and aluminium bi-fold doors for our renovation project. We paid a short visit to their showroom where Rob and Neil were really helpful, showing us around and providing options for us. We were really happy with the whole process and the windows look fantastic. Would definitely recommend this company."
"I've been using Dekko Windows for a number of years now and have been very happy with the level of service and products. Rob and Neil have never failed to get back to me promptly with quotes and lead times etc and Leon the delivery guy is always happy, friendly and helpful whenever unloading frames on site."
"Excellent service. It's always a joy to deal with Rob, Neil and Leon. They always go out of their way to assist me with my projects and are very professional and friendly. Thanks again to the Swindon Dekko Team!"
From our state-of-the-art factory in Lancashire, our products are transported to installers across the UK. We strive to meet all delivery deadlines to ensure our customers are never delayed. They stock an extensive range of PVCu and ancillary products to give installers easy and convenient access to all the necessary hardware.Contact Us